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How to drive more personalized Marketing with SugarCRM

Sugar is a complete CRM solution that automates your marketing processes, with a focus on the individual.
Sugar’s user-first design ensures you always have the information you need to understand your customers, create innovative marketing programs, and measure their effectiveness.

Learn how to enhance your marketing efforts with more customized, relevant information.


  • Customer Targeting

You can personalize your pitch by Customer Targeting with Sugar’s reporting engine.
With Sugar you get high personalization with low effort and, as a result, improved customer engagement.


  • Multi-Channel Marketing

Sugar enables you to incorporate social promotions/apps into your campaign mix, as well to track both digital (email and newsletter) and traditional (trade shows, events, radio ads, etc.) campaigns.
You can easily track the effectiveness of all channel initiatives and messages in a single system.


  • Lead Tracking

With Sugar you can effortlessly capture feedback and ensure only high quality leads flow into the funnel and close the loop by understanding which channels, campaigns, leads, and accounts resulted in the highest lead conversions and opportunity wins.
Use Sugar’s campaign-to-deal reporting to monitor your marketing investment and return and to establish credibility by leveraging this insight to adapt and improve.


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About Sabrina Miso

Sabrina is a Vancouver-based blogger and the content writer for 604media.